Yesterday, we told you how the Minnesota Timberwolves had joined the developing business trend of offering customers job loss assurance on their purchases. The Wolves' no-risk pledge, announced this week, gives season-ticket holders a refund on all games that haven't been played if the ticket holder loses his or her job in 2009.
We wondered: Are the Bobcats considering a similar offer?
"We're not doing anything that drastic," Bobcats spokesman Michael Thompson said this afternoon.
The Bobcats, like the Wolves, are nodding to the economy with their new season-ticket packages, due out next week, Thompson says. No specifics yet, but prices will be down in most categories, with more benefits and incentives.
Here's one: "A trip with the team," Thompson says.
The Bobcats, like the Wolves, rank near the bottom in NBA attendance. Getting those numbers up will be a challenge in this recession - certainly the motivation for the Wolves' assurance pledge and the Bobcats' new incentives.
Says Thompson: "It has to be compelling in this climate."