Tuesday, February 24, 2009

Downturn Upside: A recession-proof industry?

We were not surprised to hear recently that bankruptcy attorneys are finding the recession very lucrative, nor did we raise our eyebrows at the report this month that firearms sales have increased 28 percent from a year ago.

But this item startled us: Craft beer brewers are reporting an excellent 2008, with sales up 5.8 percent by volume and 10.5 percent by volume.

Even more striking: small brewers increased their overall share of the U.S. beer market from 3.8 to 4 percent. The numbers run counter intuitive to recession trends, in which people are cutting non-essentials, or at least opting for a cheaper version.

"2008 was a historic year for beer, with the large brewers consolidating and imports losing share, while the top ten selling beer brands dropped in sales," said Paul Gatza, Director of the Brewers Association. "At the same time, small independent craft brewers continued to gain share and attention."

Perhaps such news is testament to the power of the splurge in these tight times.

Tell us what you haven't yet given up.

4 comments:

Anonymous said...

Starbucks Venti Bold

Anonymous said...

If you had purchased $1000 of shares in Delta Airlines one year ago, you will have $49.00 today.
If you had purchased $1000 of shares in AIG
one year ago, you will have $33.00 today.
If you had purchased $1000 of shares in Lehman Brothers one year ago, you will have $0.00 today.
But---- if you had purchased $1000 worth of beer
one year ago, drank all the beer,
then turned in the aluminum cans for recycling refund, you will have received $214.00.

Based on the above, the best current investment plan is to drink heavily & recycle.
It's called the 401-Keg

Anonymous said...

Food, although we did quit buying Mom's medicine. She's old, and her time is near anyway.

Molly Bloom said...

Chai. I do buy the concentrate at BJ's and make it myself, though.